SEO and SEM
Search Engine Optimization and Web Marketing.
Being on the first page of Google for a keyword of your choice is a dream come true for a lot of small business owners. But it is no easy task unless you know how to do it yourself or you know someone who does. The question is: how is it done and what does it take to do it?
Well, you can only enjoy first page placement on Google with a lot of knowledge, dedication and a fair amount of experience in the search engine optimization arena. We spend a lot of time watching the development of the Google search phenomenon and keeping up to date with the constant changes to Google’s algorithm and attempting to understand what Google is doing to refine the search engine algorithm and what would be the effects on those changes.
Showing up at the top of the Google search engine is one of the most important ways to increase website traffic and expose your business to new customers who may be interested in buying your products or using your services.
Even though Google is not the only search engine in the market, it is by far the dominant brand. That is the reason why our focus here today is going to be on Google and Google only.
What is SEO?
SEO stands for Search Engine Optimization. It is a process by which specific improvements are done on and off your website in order to achieve better ranking on search engines.
To put it in layman’s terms, what it means is 3 things:
- Make sure Google knows your website exists on the internet somewhere and that the server it resides on is accessible to the public and that all your pages are published.
- Design your website properly to help Google understand what your website is all about and make sure you submit your pages to Google for indexing.
- Providing Google with enough relevant information about your website to assist Google in evaluating your website and ranking it in the search engine results accordingly.